John
Web design is when there is proper planning, conceptualising and arranging the content online. The designing of a website goes beyond aesthetics to include the website’s overall functionality. The web design also includes web apps, user interface design and mobile apps.
If you have a brand and would like to gain an online presence, you could reach out to the web design company in Sydney, Australia who would be able to help you out by designing a user-friendly and informative website. If you are interested in opting for direct display advertising services, click on the link provided: https://blurn.com/au/direct-display-advertising-services/
What do you mean by a great website?
• Functional and well-designed
The website reflects the products, services, brand and company. It is very important to be visually appealing, professional and polished. You should allow whitespace, uncluttered layouts with quality photographs and graphics and let the message shine through. The website should work quickly and correctly just like everyone expects. It should be built to match web standards, tested regularly for bugs, speed or functionality and should also be proofread rigorously. Every page should be functional and fast as any of them could be the first or only impression that a potential customer gets. Slow, broken or poorly constructed areas would leave the visitor frustrated and would make them leave eventually. The best web design company Sydney, Australia would keep various factors like functionality, user-friendliness and design in mind before they even start with the designing process.
• Ease in using
The website visitors are always in a hurry so you should not make them work for the information. User experience (UX) plays an important role in understanding the visitors and in retaining them on your website. You should create logical and obvious navigation with a clear hierarchy. Use of consistent layouts and visual cues for functionality on the website. The website should be able to satisfy the searches who look for specific answers. You should help the users accomplish their tasks with onsite search and keep them engaged by suggesting related content and minimising the dead ends.
• Optimize for mobile phones
There would be no excuses that your website should look great and work well on any platform. The growth of mobile and tablet devices is not slowing down and you do not know what the next visitor would be using. Optimising for mobile would improve the experience of the visitors and SEO rankings.
• Fresh, Quality Content
Be succinct, new and interesting. Make use of language that makes sense to the audience - avoid using jargon, acronyms or corporate speak. You should know well that the visitors have short attention spans. The content should be spelt correctly with relevancy, accuracy and should be updated regularly. Blocks and social media updates are great methods to and fresh content which would keep the visitors returning and helps in SEO strategy. Keeping things fresh would require a lot of investment and you should be ready to put hard work into it.
• Readily accessible location and contact
The audience will not chase you down. You should make things easy to engage in and should offer multiple points of contact such as social media, email, phone and online forms. You should also make sure that the information is readily available on an easy to find the contact page, if not on every page of your website.
• Clear calls to action
If the website has nothing about visitors, they will not get any information. First, understand the purpose of your website. Make sure that the purpose is clear to the visitors. Websites that provide information would want the visitors to read and share articles, download toolkits, follow them on social media and join the mailing list or understand more about the organisation. You should include an ask tab or button on each page. If direct display advertising is the concern, check the link provided and find out how it could be tackled effectively: https://blurn.com/au/direct-display-advertising-services/
Design principles to make the website engaging & effective
A good web design company in Sydney, Australia carefully considers each aspect of design to make sure that the website becomes informative and engaging so that it attracts more traffic. Take a look at some of the design principles that would make the website effective, engaging, aesthetic and user-friendly.
• Keep it simple
An over-designed website might not work. If you put too many elements on the page, it would distract the visitors from the main purpose of your website. Simplicity would always work in an effective page design. The clean and fresh design of the website would make it look at the ceiling and help the user to navigate from one page to the other seamlessly. Loading a website with design features will not serve the purpose and might result in frustration. You should keep their design simple so that the visitors would feel it is easy to use the website.
• Consistency
Consistency in web design would matter a lot. Provide your attention to match design elements throughout each of the pages. It can be understood that the headings, sizes, fonts, sub-headings and button styles should be the same throughout the website. You should plan everything well in advance. Finalise the right colour for your text, fonts, buttons and stick to them throughout the development. CSS can come in handy to keep the information regarding elements and design styles.
• Readability and typography
No matter how good the design is, the text would rule the website as it would provide the user with the desired information. The search engines are very familiar with this kind of data and it has become an integral part of SEO activities. Keep the typography visually appealing and readable for visitors along with tricky use of keywords, metadata and other SEO sensitive elements.
You should consider making use of fonts that are easier to read. Modern fonts could be used for body texts. Make proper combinations of typefaces for each design element like headlines, body texts, buttons and so on.
• Mobile compatibility
Always keep in mind that the usage of tablets and smartphones are growing and the web design should be effective for various screens. If the website design does not support all screen sizes, then you might lose the battle with your competitors. There are different web design studios or service points from where you could turn your desktop design into an adaptive and responsive one for all screen sizes.
• Imagery and colour palette
The perfect colour combination would attract the users while a poor combination might lead to distraction. This would necessitate you to pick a perfect colour palette for the website that can create a pleasant atmosphere, leaving a good impact on the visitors. You could also enhance the user experience by selecting a complementary colour palette to give a balanced look to your web design. Always remember to use white spaces as they avoid the website from mess and visual clutter. Avoid using too many colours. Few tones for the website can give an appealing and clear design. The same is the case with images. Avoid using multiple and vibrant images.
• Easy loading
No one likes a website that consumes a lot of time to load. Hence, you should take care of it by optimising image sizes, combining code into CSS or JavaScript files as it would also reduce HTTP requests. You should also compress HTML, CSS and JavaScript for enhanced loading speed.
