Growth Solutions
Did you know that there are more than 2.91 billion active users on Facebook every month? That is why you should opt for Facebook for your ad campaign for potential customers.
Running a Facebook ad campaign sounds lucrative but can be tricky sometimes. There are many aspects that need to be kept in mind for an effective campaign, and still, some of them don’t reach potential customers.
In such cases, you can get help from online marketing agencies, using some secret tactics to boost your campaign. Most of the social media marketing agencies in Sydney follow these Facebook Ad hacks to boost performances in 2022.
Have a look.
What is a Facebook ad hack?
Facebook ad hacks are basically tricks and strategies that will boost your advertising campaigns, making them much more effective, thus saving you time and money.
The main purpose of the Facebook ad hack is to make sure your ad reaches the right audience or relevant audience, or larger ones.
In short, Facebook ad hacks by marketing campaign management don’t take much time to create and make an ever-lasting impression on our audience.
Hacks to follow
The right campaign objective
If you are setting up a Facebook ad campaign for the first time, you will be asked to select an objective, do not skip that part with quick answers.
That is because choosing the right campaign objective is important as it will eventually tell Facebook about your goal, and the algorithm will work that way. If you do not choose the right objective, Facebook won’t auto-optimize your ad, which will probably end up costing you more in CPC (cost-per-click).
So, to choose the right campaign objective, you can match it with the campaign objective with your general advertising goals. For example, you can select brand awareness if you want to advertise your brand or select ‘app installs’ if you want more app downloads.
Choosing the right target audience
One of the first things to keep in mind is that always keep your target audience in mind when you are creating a Facebook ad. This is a very simple and obvious task. Isn’t it? But still, some sellers forget them while creating a Facebook campaign.
However, Facebook’s algorithm works so that it will help you choose the right audience for you, but still, you need to make an effort and tell the platform to whom you are hoping to reach with your campaign.
So, to reach your target audience, you need to create a campaign in such a way that it checks all the right boxes and matches with the type of people you wish.
Choosing the right location
Facebook ad marketing does focus on demographic targeting as well as geographic targeting. So, if you wish to show your ad around a specific area of Australia, geographic targeting is the right option for you.
For instance, if you are an off-road tire manufacturing company that wishes to show a Facebook ad to the wild west coast of Tasmania, you can select a geographic targeting option while opting for Facebook ad marketing.
Selecting the right geographic targeting option will save your ad budget by showing ads to the people that will likely shop with you. This Facebook ad hack is perfect for you if your target audience belongs to that particular area.
Preventing ad replication
One of the things to keep in mind while creating a Facebook ad campaign is to never copy the old campaigns. Many sellers tend to copy the same ad as it is easier to create a new one.
When an ad is duplicated, it will eventually lose all the original comments, likes, and even shares which don't create an ever-lasting impression on other users.
If you want a successful Facebook ad campaign, keeping your audience engaged is an important factor and another Facebook ad hack that you need to remember.
So, to prevent ad duplication, select ‘use existing tool’ while creating an ad, as it will help in keeping all the engagement on the previous post. Also, it will create more interest in users' minds as they will make the new ad more unique and relevant.
Enhance ad schedule
Facebook ad campaigns are expensive, and running them 24/7 keeps adding up the cost. That is why it is important to check the data and run ads at times and days when it is at its most effective.
In this case, you can get help from Facebook Ad Manager as it allows you to see the activity of your ad throughout the day. You can even cross-verify the campaigns to collect more data.
After finding the perfect day and time for your ad, you can schedule it accordingly and boost your business potential.
The bottom line
The bottom line is that these Facebook ad hacks might bring in very slight changes to your campaign, but trust me, it can maximize the performance, which will help you in your next campaign. However, you can also hire a professional digital marketing agency in Australia to do all the hard work for you.
