John
Many people think of SEO to be a magical panacea. They think that all they need to do is to optimize their website perfectly and then Mr. Page will come before them with a wine in hand and say, "Here is your number 1 Google ranking sir! So glad to have you here." What they do not know is that SEO is just like the tip of an iceberg. It helps the website get noticed. SEO is not all - https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/best-seo-agency-australia/brisbane/. You will come to know about it if you go to any expert SEO company ,Australia.
This is the reason that many people optimize their websites completely and then sip their coffee with ease. They wait for rankings to rise. But the rankings just do not happen. Why? Here are all the possible reasons!
Reasons why websites don't see any traffic even after having complete SEO done!
Let's take this simple example at the first place to understand what we are talking about. If Google is a librarian and your website is the library having all the content, then SEO would be the guidelines and methods to manage the library in an order. What would this order do? It will help the librarian (Google) know about what content and books (media and pages) are where in the library. Once it knows about what books it has and at what place, it can tell people (Google users who search) about the content they look for. It is this simple. But, doing the library management rightly won't ensure that people will come to the library and read books. Similarly, doing SEO won't ensure that people will come to your website.
So, what all are the reasons for not getting any website traffic even after doing SEO completely right?
You are targeting a highly competitive keyword!
Humans are lazy and they want to get the most with the least efforts. This is the reason that most of us just go to Google and type 'blue jeans' or 'SEO Company Australia' in the search bar to look for the results. We then trust those results and then choose the jeans from the many jeans shown. Majority type only short keywords to get what they want from Google. And businesses know this. This is the reason that all the businesses want to optimize their content and pages for those short most-looked-for keywords. There is high competition on short keywords. You would not want to miss them. But you would not only want to depend on them, especially if your business is fairly new on the internet.
What you'd want to do is to target long-tail keywords with low competition too. It will ensure that your car will slowly start to pick up the race. Here are few keywords tips –
- Target long-tail keywords too.
- Try variations of keywords. For example, 'how to do SEO right?' with 'tips to do SEO right'.
- Try short term keywords once you have built an Authority and Trust score.
You are not writing quality content for Search Intent!
No matter how big your content is, if your content is not serving the search intent and is of bad quality, it just won't rank. For example, if people are searching for the keyword "why are SEO companies important" they do not want to buy the services but to know about their importance. You just have to tell them this. Or if they are looking for "buy mangoes online" they want to buy mangoes. There is no point telling them the features of mangoes, their breed, their benefits for health, etc. They intend to buy mangoes and not learn about them.
Your website is not well internally linked!
This means that the content in your own website is not creating a network of its own. It is like you have billions of neurons in your brain but none of them are connected to each other. Anybody would consider you dumb and challenged like this. When your website is on a certain subject, there are greater chances that many of the topics must be connected to each other. For example, if your website is about "SEO Company Australia" and you have a page in it that talks about the importance of SEO which has a small paragraph about digital marketing, you'd want to link it to a page where you have discussed digital marketing at length by hyperlinking that keyword and putting links like https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/ .
This way it will ensure that your visitors have full connectivity provided and they are not finding it difficult to surf the content. However, make sure that when you do internal linking, do it only when it is required. Don't overdo it.
Not having enough internal linking also puts its pages at risk of not getting crawled by Googlebot. This way you might need to submit a sitemap by self or else your pages won't get indexed and ranked.
Your website does not have enough backlinks!
It means there are not enough websites (links) backing up your website. It is very similar to the situation when you have opened a new bakery in the town and have the best cake in the world. But, there are not enough people in the town that are backing you up, or talking about you, or applauding you, or supporting your name. It is this simple. Link Building with respect to the internet means that other websites have pages that have links placed there to your website. For example, suppose you have a website that sells Dalgona Candies. Now, there is a page on a different website that is telling about different types of famous candies that people must try. There in that page is a paragraph about Dalgona Candies with a link placed that will help people reach your website. This means your website has one backlink. The more the quality backlinks the better in the long term for a business.
Link Building is an important part of overall digital success of a business. If you have a website that you need to get famous, you would need almost everything from SEO, to Link Building, to Digital Marketing, to better Web Design and Development. It is required in the present date like an investment.
Know that you do not have to follow blackhat tactics to get backlinks. Either let the form naturally or hire an expert Link Building agency that will take the hassle off your head.
How to ensure an overall digital success of a website?
If your business has high online competition, the only way you can make it happen is to tighten the sail from every side possible. because the tides will be high. Look for a good SEO company in Australia or around you. Get some consultation done. Plan your digital marketing campaign with them and invest in it. Ensure that your website is not a put-off, so that when visitors come to your website they buy instead of going back. This means that invest in some good web design and development company.
However, if your business has low competition, this would mean that the revenue would be low too. This further would mean that your investment value will be further lower. In this case, consult a digital expert and ask where you should capitalize first.
If you are already looking for an SEO company in Australia, we suggest you check out https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/ for the sake of its over a decade-old expertise in the field. They have various plans with them to serve different needs. Or look for any SEO agency if you want, but look.
