What comes to your mind first when you hear about outdoor advertising? Most of you would think of big billboards along the highway or on a building. But the reality is that outdoor advertising is much more than these billboards. Although it can be but is not limited to just big billboards, your ad can be advertised on a phone booth, taxis, shopping centers, benches, trains, buses, and transit lines.
Outdoor advertising is also known as out-of-home advertising amongst many advertising companies in Melbourne. Outdoor advertising is basically a type of communication with people while they are out of their homes. That is because people are spending more time away from home and so outdoor advertising has the potentiality to reach active consumers. Moreover, the benefits of outdoor advertising are endless but here is the list of few that you can read below.
1. High in Impact
The outdoor environment is a part of the environment and does not need to be invited in like other mediums. They cannot be turned off like television or radio. In fact, the viewer has no choice rather than seeing it thus giving your campaign more impact for a longer period of time than the viewer may expect.
2. Cost-Effective
You might think that online advertising is a cheaper option then outdoor advertising but the truth is that outdoor advertising has an outstandingly higher ROI. This is achieved by the low CPM (cost per thousand impressions) of outdoor advertising. So, the best bet is always to go for high-traffic areas while placing your outdoor ad.
3. Grabs Attention
One of the most beneficial aspects of outdoor advertising is that it grabs a lot of attention. While at home, you can switch channels when the ad turns on but you have no option than to stare at the huge billboard that comes in the way while reaching your office or home. Similarly, advertisements placed on public transport such as inside buses or shopping malls will also grab attention to thousands of people every day. According to the research, people prefer buses with advertisements instead of buses without any ads.
4. Reaches Mass Audiences
Outdoor advertising reaches many people in more than one way. For instance, people who don’t use any type of technology and don’t have time to consume print media, for them billboards or other signs might be the only way. That is the reason why many billboard advertising companies in Melbourne look beyond online advertising and consider refreshing their business with print media as these traditional methods are much more effective. Moreover, these outdoor ads are incredible in spreading the word about your business. One cleverly placed ad on a city bus will be seen by everyone that comes into contact with the route of the bus. While it is also a great way to cover a large area.
5. Impacts Path-Of-Purchase
According to the reports, 70% of purchases occur outside of the main shopping and retail centers. Location is everything when it comes to impacts across all states of the Path-To-Purchase. The report also states that outdoor advertising is the medium that is mostly seen by the shoppers in ‘the last window of influence’ before shopping.
6. Outdoor Advertising is an Engaging Medium
As already mentioned, outdoor advertising is actually liked by the customers. In fact, it is so popular that 71% of Australian’s preferred buses with advertising than those without and 36% of people stated outdoor advertising as a welcome distraction.
7. Reinforces Brand Awareness
The main goal of your brand should always be building your brand and making sure people can recognize it as soon as they see it. And for them, you have to get your brand across to them several times across various media. This is why outdoor advertising works best in combination with other media. That is why outdoor advertising builds brand awareness and agencies use it to enhance brand awareness to engrave their message into their audience’s mind.